In a world saturated with advertisements, audiences are becoming increasingly discerning. A 30-second TVC rarely leaves a lasting impression if it’s merely a staged product showcase. So, what makes a brand video unforgettable?…

An interesting shift is happening in the design world: more and more brands are choosing minimalism for their logos. Fewer colors, fewer lines, fewer decorative details - and yet, they demand more in terms of strategic thinking and refined aesthetics…

In an age where consumers are overwhelmed by thousands of messages daily, crafting a short yet lasting advertising campaign requires a masterful blend of brand strategy, raw emotion, and storytelling finesse. Nike's "Rise. Grind. Shine. Again." - a 60-second spot released in June 2018 - is a textbook example of such mastery.

Sometimes, the most spontaneous trips unexpectedly turn into the most meaningful journeys…

THE GLORIOUS PAIN IS THE FIRST VTV SPECIAL’S DOCUMENTARY IS RELEASED IN THE THEATER…

On October 18 and 19, the documentary film “The Glorious Pain” held its first two screenings at L’ESPACE in Hanoi…

Thank you to the press and journal for the news about “The Glorious Pain”…

We had been following the troupe for a year. We ate in communal houses, slept on the floor or on a hammock with the artists and gradually, the nature of people from Western Vietnam embedded into ours…

In the last 10 years, the performance space for ancient Cai Luong and Tuong (traditional Vietnamese art forms) has increasingly become narrowed…